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The intelligent superhighway you need to unlock value from AI
Life Trends 2026
Exploring the interplay between people,
tech and our ever-changing world
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Top Banking Trends for 2026
Six trends are rewriting banking’s future—where possibilities are no longer bound by barriers
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Thought leadership
With AI pilots everywhere, the harder question is how to turn pockets of impact into enterprise-wide value. ...
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Cyber disruption is now a recurring reality: 87% of organizations
recognize it as such, while 72% say preventing every incident
is no longer realistic ...
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The era of assumed value is over. Agents will judge brands on what they can verify: product quality, price transparency, delivery reliability and experience consistency ...
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We create these trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology or other societal shifts ...
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Data alone does not make an enterprise intelligent. Intelligence emerges when data, knowledge, and decisions work as one across the enterprise ...
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The Sovereign AI: Own Your AI Future report argues that artificial intelligence has become a strategic asset—and a strategic risk—because data, compute and models are increasingly concentrated in a few global players ...
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Digital commerce never lived up to its promise. Yes, it increased choice and made buying easier. But consumers got overwhelmed by options and information, and now often struggle to make decisions ...
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The era of AI potential is over. We're now in the era of AI scale, and manufacturers pulling ahead aren't running better pilots. They've built something fundamentally different ...
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The last few years have revealed AI’s enormous potential and a simple truth: Real value shows up when people and technology advance together ...
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Humans must stay in the lead by setting direction, defining guardrails, challenging analysis, making trade-offs, and owning outcomes ...
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Resilience might be a top priority for many companies, but a deeper analysis reveals significant cracks below the ...
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AI is outpacing cybersecurity. Accenture finds that while 86% of leaders plan to expand AI investments....
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A small minority of companies are achieving considerable success at reinventing their enterprises with gen AI....
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Gen AI is rapidly transforming consumer engagement, becoming a trusted companion and decision-maker...
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Sixty-six percent of companies plan to advance their supply chain autonomy by 2035, aiming to cut order lead...
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This report revisits and reaffirms five imperatives identified in 2024 as key areas for organizations to prioritize ....
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Industrial decarbonization is currently costly, fragmented and slow. Most projects still follow one-off, ...
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As gen AI scales, its environmental toll is growing fast. By 2030, AI data centers could consume 612 TWh of electricity ...
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Management Journal Articles
Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”...
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Chief executives can balance the local ambitions of countries with the global scale of innovation in a changing geopolitical environment.
Manufacturers are pushing ahead with AI, but workers often feel unprepared, uncertain, and distrustful. Research shows a clear gap between executive optimism and frontline experience, driven by unclear roles, weak training, and poor performance measures...
Utility leaders are confronting a convergence of pressures their organizations were never designed to handle ...
For decades, multinational companies optimized for scale, assuming global integration would outweigh local variation. That assumption...
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Intelligent technology is allowing organizations to move from episodic transformation to continuous evolution by shrinking the coordination...
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A new class of CEOs is redefining leadership in the age of AI. The article argues that technology-driven CEOs don’t treat digital tools as operational...
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The article presents a three-phase framework to secure autonomous AI systems. Phase one involves threat modeling and mapping to identify vulnerabilities, especially data poisoning and prompt injection...
As agentic and generative AI spread through business, the need to capture tacit knowledge is growing fast ...
The labor market is reorganizing faster than employers, workers and educators can keep pace ...
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AI’s efficiency gains risk creating a new sustainability problem, but this article argues the answer is not slower adoption, it is smarter scaling ...
This article explores how organizations can transition to autonomous enterprises by combining AI, robotics and IoT in ways that augment human capabilities ...
The chemical industry is seeing a major shift toward sustainability, with demand for sustainability-related chemical products growing 4.5x faster...
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Artificial intelligence is now accessible to almost anyone, transforming over 40% of work activities. This article shows why to succeed in this new era of human-machine...
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The article presents a three-phase framework to secure
autonomous AI systems. Phase one involves threat modeling
and mapping...
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The article addresses the growing issue of inaccuracies and
uncritical adoption of AI outputs, which can lead to errors...
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Chief Executive Officer Collections
China's strategic consistency has become a powerful growth engine for local companies ...
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The Accenture Research C-Suite Guide, Volume 2 brings together ten research-based articles, originally published in leading journals, to help executives navigate...
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We are in a remarkable period of constant change and reinvention, where gen AI and transformative technologies are redefining how companies operate...
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Business leaders have always looked for signals that can guide their next moves, especially when growth depends on recognizing shifts...
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Foresights 2025 helps companies stay ahead as rapid technological change reshapes business, government and society. Many leaders...
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This CEO brief draws on earnings call analysis and proprietary survey data to guide multinational leaders navigating China’s shifting landscape. Despite slowing...
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Chief Information Officer
Data alone does not make an enterprise intelligent. Intelligence emerges when data, knowledge, and decisions work as one across the enterprise...
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AI agents, when paired with human oversight, can dramatically boost process efficiency and quality. The article addresses how AI is transforming...
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With AI pilots everywhere, the harder question is how to turn pockets of impact into enterprise-wide value...
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Many companies treat their cloud journeys as complete once scalability and uptime targets are met and modernization checklists are signed off. But the reality is, there is more cloud ahead than behind ...
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Companies well-positioned for change allocate around 15% of their IT budgets to technical debt remediation. The article addresses the growing issue of technical...
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The Sovereign AI: Own Your AI Future report argues that artificial intelligence has become a strategic asset—and a strategic risk—because data, compute and models are increasingly concentrated in a few global players...
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Accenture’s Technology vision 2025 report focuses on the growing impacts of gen AI on business and technology. The main theme explores the unifying...
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A small minority of companies are achieving considerable success at reinventing their enterprises with gen AI. They all get one very important thing right...
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As gen AI becomes pervasive in business and society, so do the risks that come with using it. To tackle such risks and maximize value from gen AI, companies...
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Intelligent technology is allowing organizations to move from episodic transformation to continuous evolution by shrinking the coordination...
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Responsible AI is no longer just about risk—it’s a strategic driver of business value. Accenture’s global C-suite survey shows that responsible...
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New York is emerging as a global leader in applied AI, propelled by implementation, investment and a people-first talent strategy. Over the past year, AI adoption...
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Europe faces a productivity crisis: the average worker now produces just 76% as much as an American, with decades of underinvestment in technology...
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Enterprises want AI to drive reinvention, but legacy infrastructure, siloed operations and tech debt are slowing them down. While most organizations...
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The 2025 AI Index Report from Stanford HAI provides one of the most comprehensive views yet of global AI progress. In 2024, AI adoption...
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Ireland stands at a critical juncture: Gen AI could boost its GDP by €148 billion and lift long-term growth by 55% by 2038, yet only 9% of Irish organizations have...
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South African businesses face a pivotal choice: embrace gen AI to unlock growth or risk widening the gap with global leaders. Despite 99% of C-suite...
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Chief Marketing Officer
Consumers are rewriting the rules of brand value. Overwhelmed by too many options, too little time and too much fine print, people are turning to AI and going further than most brand leaders expect...
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Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”...
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Digital commerce has not lived up to its promise. Consumers feel overwhelmed by choices and often struggle to find the products and services that best meet their needs...
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It’s now commonly accepted that customer obsession is the best growth
strategy. Superb customer experiences are expected. It takes meticulous
orchestration to play a meaningful and relevant role in your customers’ lives... ..
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Customer service is failing. Just 18% of consumers say technology has improved their experience, and 87% would abandon a brand after a single...
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What makes China’s 1.4 billion consumers so compelling is the powerful convergence of
economic, demographic, technological and cultural forces reshaping their behaviors...
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As China steadily progresses to a “super-aged” society, a new generation of older consumers is stepping from the sidelines into the spotlight...
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Gen AI is rapidly transforming consumer engagement, becoming a trusted companion and decision-maker in everyday life...
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Chinese consumers are overwhelmed—76% have abandoned purchases due to decision fatigue, driven by content saturation and an overload...
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Chief Human Resources Officer
The last few years have revealed AI’s enormous potential and a simple truth: Real value shows up when people and technology advance together. As AI adoption accelerates, returns are uneven...
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The labor market is reorganizing faster than employers, workers and educators can keep pace ...
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To unlock the potential of human-AI collaboration, organizations must reinvent learning. Companies fostering “co-learning”—where people...
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A deepening labor shortage threatens the U.S. semiconductor industry’s push for self-sufficiency. While federal investments and reshoring...
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The semiconductor industry faces both a talent crisis and a trillion-dollar opportunity. Yet women remain significantly underrepresented,,,
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Advanced AI is expanding opportunities for many pe
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The 2025 AI Index Report from Stanford HAI provides one of the most comprehensive views yet of global AI progress. In 2024, AI adoption...
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Gen AI is transforming UK financial services, but a two-tier workforce is emerging—those ready to thrive in an AI-driven economy, and those left behind...
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C-suite leaders expect continued disruption in 2025— especially from gen AI. While 86% are prepared to invest and 60% plan to scale AI across...
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In tight labor markets, employers face mounting challenges filling roles—yet millions of capable workers remain sidelined. Chief among them...
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Chief Information Security Officer
Cybersecurity is a critical enabler of enterprise resilience, regulatory accountability and digital growth...
The World Economic Forum's Global Cybersecurity Outlook 2026, written in collaboration with Accenture, examines the cybersecurity trends that will affect economies and societies in the year to come..
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The article presents a three-phase framework to secure autonomous AI systems. Phase one involves threat modeling and mapping to identify vulnerabilities, especially data poisoning and prompt injection...
AI is outpacing cybersecurity. Accenture finds that while 86% of leaders plan to expand AI investments, only 20% feel confident in securing their AI models...
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Cars are becoming computers on wheels, and that shifts the industry’s battleground from horsepower to software...
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As retail and hospitality companies accelerate digital reinvention, cybersecurity struggles to keep pace. Joint research from Accenture and Retail & Hospitality...
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As retail and hospitality companies accelerate digital reinvention, cybersecurity struggles to keep pace. Joint research from Accenture and Retail & Hospitality...
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The Aerospace and Defense (A&D) industry is facing significant capacity challenges hindering its ability to meet soaring demand. Commercial...
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Thriving requires reinvention, with the digital core at the heart of this transformation. It connects data, processes and technology, enabling...
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There’s a critical gap between banks’ cybersecurity investments and consumer trust. Despite a 140% increase in cybersecurity spending by banks over two years, 58%...
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Securing the digital core is vital as it forms the foundation of an enterprise’s transformation, integrating platforms, AI and data. Neglecting...
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Chief Executive Officer
Resilience might be a top priority for many companies, but a deeper analysis reveals significant cracks below the surface. Accenture’s Resilience Index, which quantifies the resilience of over 1,600 companies across six dimensions...
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Resilience might be a top priority for many companies, but a deeper analysis reveals significant cracks below the surface. Accenture’s Resilience Index, which quantifies the resilience of over 1,600 companies across six dimensions...
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Finland’s largest organisations face structural pressure from an ageing population, a shrinking labour force and export exposure in sectors where competitors are adopting AI at speed ...
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For decades, multinational companies optimized for scale, assuming global integration would outweigh local variation. That assumption...
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A new class of CEOs is redefining leadership in the age of AI. The article argues that technology-driven CEOs don’t treat digital tools as operational...
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AI, autonomous agents and robotics are reshaping the nature and economics of work. Joint research by Accenture and the Wharton School...
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The economic impact of the new US tariff regime is likely to be substantial. For example, the additional cost imposed on the average US household from...
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US tariff hikes in early 2025—raising the effective tariff rate from 2.4% to an estimated 25%—have triggered inflationary pressure, global uncertainty...
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Despite significant investments in various technologies in recent years, most companies are not yet seeing the payoff in terms of higher productivity...
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This issue of the Chief Economists Report published regularly by The World Economic Forum, expects 2025 to bring slower global growth...
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Amid accelerating complexity from AI, climate pressures and societal shifts, most Nordic boards struggle to keep pace, held back by outdated mindsets...
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US fiscal activism is reshaping the economic landscape—but not without cost. The July 2025 passage of the One Big Beautiful Bill widened the deficit...
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The June strategy macro brief highlights how immigration is reshaping growth trajectories. In the US, immigrants drove 15% of consumer...
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The May strategy macro brief examines consumer spending under strain. In the US, households face eroding purchasing power as savings buffers deplete and...
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Supply Chain and Engineering
Businesses are entering a new phase of supply chain transformation. Sustainable procurement is no longer just about compliance ...
Software-defined products, tighter regulation and relentless cost pressures are changing what engineering departments must deliver. By 2030, adaptability and speed will be the defining measures of performance ...
Most manufacturers concentrate AI efforts on operations and maintenance, where data is richest and ROI is easiest to prove. That focus misses the bigger opportunity...
Sixty-six percent of companies plan to advance their supply chain autonomy by 2035, aiming to cut order lead times by 27%, boost productivity by 25% and reduce emissions by 16%...
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Companies are striving to build supply chains that are both efficient and resilient. In a world of persistent inflation, geopolitical tension and volatile demand, they can no longer afford to be one or the other.
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In this paper, we present a comprehensive and forward-thinking exploration
of the opportunities across the end-to-end supply chain. We see applications in everything from sourcing and planning, through manufacturing and fulfillment, to aftersales and service..
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As capital projects grow in scale and complexity, the industry faces mounting pressures—from supply chain disruptions to regulatory demands and net-zero...
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Industry - Resources
Industrial decarbonization is currently costly, fragmented and slow. Most projects still follow one-off, bespoke models, which hinder scalability and compound risk...
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Discoveries of new mineral deposits are less frequent, while exploration timelines have extended significantly. It now takes about 40% longer, on average..
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Our research shows that demand for sustainability-related chemical products will grow 4.5x faster than for conventional products. Given changing demand...
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The EU’s residential energy transition remains uneven because of structural barriers like cost, complexity and digital exclusion. A 2024 survey across 12 member...
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Demand for sustainability-related chemical products will increase by about 70% from 2023 to 2028, with a compound annual growth rate of 11%, according,,,
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The chemical industry is seeing a major shift toward sustainability, with demand for sustainability-related chemical products growing 4.5x faster...
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The article presents a three-phase framework to secure
autonomous AI systems. Phase one involves threat modeling
and mapping...
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The article addresses the growing issue of inaccuracies and
uncritical adoption of AI outputs, which can lead to errors...
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Industry - Comms, Media and Technology
The media industry is at an inflection point. While a handful of players have made bold structural moves, many transformation efforts remain incremental—just as consumer behaviors, industry economics, and disruptive technologies continue to shift at speed...
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Generative AI is poised to revolutionize the creative process, yet its impact and challenges require ethical considerations and governance frameworks ...
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Telcos entered the AI era believing years of cloud, data and platform investment had prepared them for reinvention ...
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AI is transforming connectivity, infrastructure and sovereignty requirements, creating new strategic opportunities for telecom providers ...
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Telcos stand at a once-in-a-decade inflection point as enterprises race to embed AI across operations. In our survey of 1,200+ leaders, 73% rank telcos among...
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Telcos stand at a once-in-a-decade inflection point as enterprises race to embed AI across operations. In our survey of 1,200+ leaders, 73% rank telcos...
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Our research shows that demand for sustainability-related chemical products will grow 4.5x faster than for conventional products. Given changing demand...
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The article presents a three-phase framework to secure
autonomous AI systems. Phase one involves threat modeling
and mapping...
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The article addresses the growing issue of inaccuracies and
uncritical adoption of AI outputs, which can lead to errors...
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Industry – Products
The new reality - living for today, saving for tomorrow ...
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The Aerospace and Defense (A&D) industry is facing significant capacity challenges hindering its ability to meet soaring demand. Commercial...
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The defense industry is at an inflection point. As geopolitical tensions mount and procurement priorities shift, established players and new entrants...
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Despite macroeconomic volatility and fresh geopolitical risks, commercial aerospace is on track for recovery, supported by long-term backlogs...
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The beauty industry is under pressure. While consumer preferences shift rapidly, most brands remain trapped in legacy operating models, with 59% taking over...
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As Earth-bound industries grapple with volatility and complexity, a new frontier is opening up for them. This report reveals that over 80% of executives...
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The future of manufacturing has started to take shape. Accenture’s global survey of 552 factory managers reveals that 53% expect autonomous...
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Airlines stand to gain billions in untapped revenue from modernized offer, order, settle and deliver (OOSD) systems. Despite the potential...
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The US hotel industry is entering a phase of cautious growth as travel demand stabilizes and operational costs rise, challenging traditional...
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Industry – Financial Services
Accenture’s Top Banking Trends 2026 report positions banking at an inflection point, as long-standing constraints on growth, cost, technology and capacity begin to dissolve...
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Underwriting is set for reinvention as insurers rapidly scale
AI and Gen AI. Accenture’s survey of 430 executives shows...
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This report shows that insurance outperformers achieve results through disciplined execution rather than broad “transformation” rhetoric...
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To differentiate and grow, banks must turn customers into advocates who recommend their services. Accenture’s study identifies four advocacy drivers...
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Securities exchanges worldwide are under pressure. The traditional business of exchanges (notably listings and trading services) saw...
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Gen AI is poised to transform North American wealth management by enabling hyper-personalized services, smarter investment strategies and stronger...
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The report reveals that while digitization boosted efficiency, it also left banking impersonal—over 40% of consumers struggle to distinguish brands...
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Today’s digital world is fragmented. Consumers manage multiple wallets, platforms and identities, while businesses struggle to deliver...
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Banks face fierce competition from fintechs, bigtechs and new players like central banks and telecoms. Yet, they can unlock a $55 billion growth opportunity by modernizing...
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Foresight Notes
It’s 2024. A finance executive in Hong Kong joins a routine video call with her CEO, based in London, who requests an urgent wire transfer of $25 million ...
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A high share of business operations take place in transit, where
traditional networks provide only intermittent visibility ...
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The chemicals industry is often described as essential to modern life—and with good reason.
Its materials sit inside packaging, construction materials, vehicles, electronics, fertilizers and
pharmaceuticals...
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Mining companies face increasing pressure to demonstrate where their materials come from and how they’re handled as they move through global supply chains...
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Every era of business reinvention has followed a familiar arc: a disruptive new technology appears, executives rally around the opportunities and innovation flourishes...
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Brain–computer interfaces are moving from clinical trials into commercial markets. As the United States and China advance competing models of innovation in this transformative technology, the rules around standards, regulation and governance are still being written...
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Corporate growth is returning, but many companies are still expanding without creating meaningful value. Our analysis shows that performance varies widely across regions, industries
and company size...
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AI is altering how enterprise security works, while advances in quantum computing threaten the long-term viability of current cryptography...
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Executives are investing heavily in AI while gradually preparing for quantum, but the real breakthrough will come from fusing both technologies into...
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Clean hydrogen plays a critical role in decarbonizing heavy industry and large-scale transport by offering a zero-emission alternative in sectors where few...
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Artificial General Intelligence (AGI) represents a shift in how strategic decisions are made, as AI systems grow more capable of reasoning, adapting and...
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AI-powered Personal Autonomous Agents (PAAs) now research, negotiate and make decisions on behalf of consumers. As customers increasingly rely on their...
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As demand for critical minerals surges, urban mining offers a powerful way to recover valuable materials from e-waste and infrastructure...
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The AI future won’t be won by scale alone. Small language models (SLMs) are emerging as lean, efficient alternatives to massive LLMs, costing less, running faster...
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What happens when globalization breaks apart? This Foresight Note unpacks the strategic response to a splintered world. As trade barriers rise...
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Are chemical companies moving fast enough to lead on sustainability—or are they at risk of falling behind demand? This Foresight Note reveals...
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Intelligence Curve
Four months after our inaugural emerging tech ranking, we look at what shifted and what surprised us.
As AI agents take over more of customers’ purchase journey, the loyalty and trust that businesses spent years building will face a new kind of test.
Your competitive edge isn't just about having the right technology; it's also knowing which assumptions to test with that tech.
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Agentic AI is making real-time scenario planning accessible to any organization navigating uncertainty.
A new ranking tracks how ideas move from research to real-world use before they surface in the market.
Accenture Research Live
Based on Accenture's latest Consumer Pulse Research, the conversation explores what business leaders need to know as AI moves from assisting consumers to making decisions on their behalf.
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In this episode of the Accenture Research Executive Briefing, Juan Martinez, Senior Editor at Harvard Business Review, is joined by Rajat Agarwal, Senior Managing Director and Global Commerce Practice Lead at Accenture Song; and Joshua Bellin, Thought Leadership Research Lead at Accenture Song.
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In this episode of the Accenture Research Executive Briefing, Juan Martinez, Senior Editor at Harvard Business Review, is joined by Eric Bradlow, Vice Dean of AI & Analytics at the Wharton School...
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Featuring content leaders from world-leading companies across professional services, telecoms, financial services and more, 'Sense-maker sessions: Content leaders' is a series of interviews with the major players in corporate thought leadership.
Michael Abbot and Francesca Caminiti are joined by Harvard Business Review editor Juan Martinez to dive into the latest insights from Accenture’s Top Banking Trends...
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In this episode of the Accenture Research Executive Briefing, Juan Martinez, Senior Editor at Harvard Business Review, is joined by Mauro Capo, Accenture’s...
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Insights
Europe is about to spend a lot more on defence. But without sharper
choices, too much of that spending will flow abroad or be absorbed by
short-term needs instead of strengthening Europe’s industrial base...
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Companies have moved quickly to put generative AI in employees’ hands,
but usage alone says little about whether the technology is improving
work ...
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Enterprise performance management—the
processes, systems and practices that companies
use to plan, monitor and manage performance
against strategic goals—is the backbone of how
organizations translate strategy into execution ...
The commercial aerospace industry has known parts scarcity is a shared, multi-tier execution problem for years. It now needs to unlock sustainable growth through better execution and targeted capacity expansion ....
Business research is entering a period of
profound reinvention ...
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AI agents are poised to enter public-safety operations. Yet without new approaches to control, visibility and accountability, agents risk undermining the trust needed for them to be used effectively...
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AI has the potential to revitalize European growth prospects. However, broad productivity gains will remain elusive unless...
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