Flagship thought leadership
With AI pilots everywhere, the harder question is how to turn pockets of impact into enterprise-wide value. ...
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Cyber disruption is now a recurring reality: 87% of organizations
recognize it as such, while 72% say preventing every incident
is no longer realistic ...
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Data alone does not make an enterprise intelligent. Intelligence emerges when data, knowledge, and decisions work as one across the enterprise ...
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The Sovereign AI: Own Your AI Future report argues that artificial intelligence has become a strategic asset—and a strategic risk—because data, compute and models are increasingly concentrated in a few global players ...
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Accenture’s Top Banking Trends 2026 report positions banking at an inflection point, as long-standing constraints on growth, cost, technology and capacity begin to dissolve ...
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The era of assumed value is over. Agents will judge brands on what they can verify: product quality, price transparency, delivery reliability and experience consistency ...
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We create these trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology or other societal shifts ...
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Digital commerce never lived up to its promise. Yes, it increased choice and made buying easier. But consumers got overwhelmed by options and information, and now often struggle to make decisions ...
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The era of AI potential is over. We're now in the era of AI scale, and manufacturers pulling ahead aren't running better pilots. They've built something fundamentally different ...
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The last few years have revealed AI’s enormous potential and a simple truth: Real value shows up when people and technology advance together ...
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Humans must stay in the lead by setting direction, defining guardrails, challenging analysis, making trade-offs, and owning outcomes ...
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Despite progress, corporate decarbonization is lagging—only 16% of the world’s largest companies are on track to reach net zero in operations by 2050...
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Sixty-six percent of companies plan to advance their supply chain autonomy by 2035, aiming to cut order lead times by 27%, boost productivity...
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This report revisits and reaffirms five imperatives identified in 2024 as key areas for organizations to prioritize as they seek to harness gen...
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Accenture’s Technology vision 2025 report focuses on the growing impacts of gen AI on business and technology. The main theme explores the unifying...
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Thriving requires reinvention, with the digital core at the heart of this transformation. It connects data, processes and technology, enabling...
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Life trends 2025 explores five forces reshaping people’s expectations—and the pressure they’re putting on brands to respond with relevance and care...
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As gen AI scales, its environmental toll is growing fast. By 2030, AI data centers could consume 612 TWh of electricity annually and emit 3.4% of global...
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Resilience might be a top priority for many companies, but a deeper analysis reveals significant cracks below the surface. Accenture’s Resilience Index...
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Decarbonization is a recognized competitiveness lever, with nearly 90% of the world’s 4,000 largest companies connecting it to business value. However, delivery lags ambition...
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Industrial decarbonization is currently costly, fragmented
and slow. Most projects still follow one-off, bespoke models, which hinder scalability...
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Gen AI is rapidly transforming consumer engagement, becoming a trusted companion and decision-maker in everyday life. With 72% of consumers...
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A small minority of companies are achieving considerable success at reinventing their enterprises with gen AI. They all get one very important thing right...
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AI is outpacing cybersecurity. Accenture finds that while 86% of leaders plan to expand AI investments, only 20% feel confident in securing their AI models...
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